You’ll note that practically every SEO advice you find online talks about SEO in terms of Google. Every post is about how to get a high Google ranking or the best SEO tactics for a high Google ranking. Let’s take a look at why Google is so important in terms of web search tools, as well as some of the SEO distinctions between Google and other search engines.
There are easily 15 search engines that can be used as a substitute for Google. Do they, however, perform as well as Google? They succeed in some areas while failing in others. Google is popular among users because it is quick, efficient, and has the largest database of web sites. These factors don’t matter to a business or someone attempting to acquire traffic on the internet. What matters is the number of people who use that search engine. Simply put, the more users they have, the more traffic they will receive.
Differences in Search Engine Optimization
The statistics speaks for itself when it comes to search volume.
Statcounter is a tool that helps you keep track
At first look, the chart appears to have only one line at the bottom. This concentration is due to the fact that Google’s competitors have roughly equal market shares and are unable to overtake them.
The following information is current as of December 2018. However, if you click on this link, you’ll get the latest up-to-date figures:
With over 3.5 billion searches every day, Google has a global market share of 92.25 percent.
Bing comes in second with a market share of 2.41 percent.
Yahoo is ranked third in the world, with a market share of 2.07%.
Baidu, the Chinese counterpart of Google, has a global market share of 1.01 percent.
Yandex, a Russian search engine, has a global market share of 0.48 percent.
The data shows why you should make Google your primary aim when selecting a platform for getting your website ranked. Google’s success is based on the number of people who use it on a daily basis. You’re targeting these customers by focusing on Google – over 2 billion individuals every day!
When you consider that you will only investigate specific niches, the number becomes manageable.
Let’s take a closer look at the differences in SEO tactics employed by the top three players in the web search market. We’ll see if the SEO tactics you employ for Google will also work for them!